Upstyle Home Staging: Turning Empty Houses into Dream Homes
When it comes to selling a property, first impressions matter. That’s where Upstyle Home Staging, led by owner Maria D’Odorico, makes all the difference.
Based in Kilkenny and working across Adelaide, the family-run business transforms empty houses into warm, inviting spaces that help buyers picture their future home.
Established in 2020, Upstyle Home Staging provides everything from furniture and artwork to rugs, décor, and outdoor settings. With a skilled team of five, Maria oversees every step, selecting and delivering furniture, styling properties, and ensuring each home looks its absolute best. The goal is simple: help homes stand out in the market, sell faster, and achieve a better price.
From Aviation to Interior Styling
After three decades in the aviation industry with organisations like Qantas, Virgin Australia, and Adelaide Airport, Maria was ready for a new chapter. Her passion for interior decorating and working with people made home staging a natural fit. Taking on Upstyle Home Staging allowed her to combine customer service expertise with her love of design.
Support Through the Women in Business Foundations Program
Transitioning from corporate life to running a small business came with challenges. Without the specialised teams she was used to, Maria quickly realised she needed guidance in areas like human resources, digital marketing, and communications. That’s where the Women in Business Foundations Program, supported by Adelaide Business Hub, stepped in.
“The program gave me direction, boosted my confidence, and provided the tools I needed to grow my business,” Maria shares.
Through workshops, webinars and mentoring with Solutions to Spec and Topknot Management, Maria learned how to optimise her Google Business Profile, strengthen her social media presence, and improve staff engagement. These changes are already showing results, from attracting more enquiries online to creating a more motivated team environment.
Building Confidence and Results
For Maria, the most valuable takeaway has been confidence. “I’ve got a clearer picture of how to organise things, make better decisions, and connect with clients,” she says. “Everything now runs a lot smoother.”
Optimising her digital presence and learning the importance of staff recognition has directly impacted the business, helping Upstyle Home Staging continue to grow in a competitive market.
Advice for Other Business Owners
Maria’s advice to others considering the Women in Business Foundations Program is simple: “Go for it! The program gives you practical tools, guidance, and support that help you build confidence, make better decisions, and grow your business.”
Learn more about Upstyle Home Staging and see their stunning transformations:
Website
Facebook
Instagram
LinkedIn
TikTok