From Local Beginnings to Global Reach: RPCutters' Journey of Creativity and Growth.
Located in the town of Tailem Bend, RPCutters is no ordinary metalworking business. It’s a family-powered enterprise where creativity, craftsmanship, and a passion for unique design come together to craft high-quality, personalised Australian metal creations.
Founded in August 2011 by father-daughter duo John Wicker and Katherine Wicker, RPCutters began as a dream to fuse John’s welding and boilermaking expertise with Katherine’s creative vision. What started as a passion project has blossomed into a thriving business that has shipped distinctive metal products across every Australian state and internationally to New Zealand, England, Canada, and the U.S.
“Our creations are inspired by Australian flora and fauna, making them not only unique but also a heartfelt representation of our culture,” says Katherine. “We focus on creating personalised experiences, asking the right questions to craft something truly special for our customers—be it a gift for someone who has everything or a stunning garden feature.”
A Family Business
The success of RPCutters is a testament to the Wicker family’s collaboration. John engineered a magnetised table to help Katherine’s brother, David, who has Down Syndrome, contribute by steel brushing. Meanwhile, Katherine’s mother, Helen, adds her artistic touch by decorating garden stakes with vibrant coloured vinyl. Over time, the team has expanded to include local talents Brendan, Matt, Julia, and Matthew, ensuring every piece is made with care and precision.
Elevating Digital Presence with the Digital Solutions Program
Despite their creative prowess, RPCutters faced challenges with online visibility. After upgrading their website, they struggled to generate traffic. That’s when Katherine turned to the Digital Solutions Program offered by Adelaide Business Hub.
“The mentoring was invaluable,” Katherine shares. “They walked me through setting up and wording a Facebook campaign step by step, giving me tips I wouldn’t have discovered on my own.”
The results were remarkable. A single campaign brought thousands of direct website visitors, significantly boosting both website traffic and sales. Empowered by the program, Katherine gained the confidence to independently create another campaign, achieving similarly stellar results.
“The program didn’t just enhance our digital presence—it transformed how we approach online marketing,” Katherine adds.
Advice for Fellow Businesses
For small business owners considering the Digital Solutions Program, Katherine has one word: Go!
“Everyone is so helpful and tailors their advice specifically to your business,” she emphasizes. “The knowledge and confidence you gain are worth every moment.”
Experience the Art of Metal Creations
RPCutters continues to bring joy to customers with their bespoke metal pieces, blending artistry with expert craftsmanship. Whether you’re searching for a meaningful gift or an eye-catching addition to your garden, RPCutters promises a creation that tells a story.
Connect with RPCutters and explore their inspiring creations:
🌐Website
📘Facebook
📸Instagram