Ripped in 87: Stitching Style with Australian-Made Quality
Hailing from Clare Valley, Jessica Nourse is redefining casual wear with her Australian-made clothing label, Ripped in 87 (R87).
Launched in 2020, R87 is a passion-driven brand that offers a stylish, fun, and unisex range, including a dedicated kids' collection. More than just a fashion label, R87 is a celebration of local craftsmanship, supporting at least nine small Australian businesses with every sale.
A Commitment to Australian Manufacturing
Jessica’s dedication to keeping production entirely within Australia sets R87 apart in the fashion industry. Every fabric, trim, and component is sourced from Australian manufacturers, reinforcing her strong belief in supporting the local industry. While she doesn’t have a formal team, Jessica is backed by a network of talented professionals—from photographers and website designers to manufacturers—who help bring her vision to life.
Innovation with the New "Custom Crew" Range
R87 is about to take personalisation to the next level with the launch of its "Custom Crew" range. This exciting feature will allow customers to create their own unique crewneck sweaters. With a funky digital interactive tool, shoppers can select custom colourways, badging, and stripe designs, making each piece truly one-of-a-kind. The interactive tool is set to launch soon, and anticipation is already building!
Overcoming Digital Hurdles with Adelaide Business Hub
Like many small business owners, Jessica initially struggled with the digital side of running a brand. From navigating her website to maintaining a strong social media presence, the online world felt overwhelming. To bridge this gap, she joined the Digital Solutions Program through Adelaide Business Hub, hoping to gain both skills and confidence without stretching her budget too thin.
Through workshops, mentoring, and webinars, Jessica has transformed her digital presence. Her Instagram and Facebook pages now have a more professional and streamlined look, helping to increase customer engagement and inquiries. While the impact of her soon-to-launch interactive tool is yet to be seen, she is optimistic that it will further boost R87’s brand recognition and sales.
Advice for Other Small Businesses
Jessica encourages other business owners to take advantage of the Digital Solutions Program, emphasising how valuable it was in providing tailored support. By working with her mentor who understood her needs and focus, she was able to maximise the allocated support hours effectively.
As R87 continues to grow, Jessica remains committed to her brand’s core values—fun, individuality, and proudly Australian-made quality. With an exciting new product launch on the horizon and an ever-growing community of supporters, R87 is a brand to watch.
Stay connected with R87:
Website: www.r87.com.au
Instagram: @r87australia
Facebook: R87.rippedin87