Pride Cleaning Group: Raising the Standard of Cleaning Across Adelaide
When Katie Standish made the bold decision to leave her career in dentistry, she wasn’t searching for just another job, she wanted a lifestyle change.
As a single parent, the long hours in her previous career weren’t sustainable, so she started cleaning houses in Adelaide’s eastern suburbs. Within just six weeks, demand had grown so quickly that Katie had to hire help. Four months later, Pride Cleaning Group (PCG) had four casual employees and a reputation for high standards.
Today, Pride Cleaning Group operates across metro Adelaide, specialising in healthcare clinics, a niche where Katie saw a major gap. “Many commercial cleaners don’t have infection control training or knowledge of disinfection standards,” Katie explains. “We wanted to be different. Our team understands the importance of these standards, which is why our clients trust us.”
PCG also services a select group of residential clients who value their meticulous approach. Katie is passionate about employing locals and creating roles that fit around their family lives. “Our staff get to look after their own community while enjoying the flexibility they need, it’s a win-win.”
Going Digital with Adelaide Business Hub
As PCG grew rapidly, Katie realised she needed to strengthen her digital presence. “We had no website, no systems, nothing online. We were growing through word of mouth, but when we started moving into commercial cleaning, being invisible online became a problem” she says.
This is what prompted Katie to join the Digital Solutions Program through Adelaide Business Hub. “I wanted professional help to build a website and develop systems that showcased who we are and what we do” she explains.
Through the program’s workshops and tailored 1:1 mentoring with Steve from Talked About Marketing, Katie learned a key business lesson: “Discover what you’re bad at and then find someone who’s good at that. Ask for help, there are so many people willing to share their expertise.”
Real Results, Real Growth
The results speak for themselves. “We went from digitally non-existent to having an amazing website that now attracts organic traffic” Katie shares. “We’ve already had multiple cold enquiries come through our website, without doing any marketing at all. It feels incredible to be able to send potential clients there and know it reflects our business perfectly.”
Katie’s Advice to Other Business Owners
Katie encourages other business owners to take the leap and join the program. “Go for it. What’s the worst that can happen? Having someone external look at your business and show you where and how to improve is invaluable, especially when you’re busy running the day-to-day.”
With a growing team, strong online presence, and unwavering commitment to quality, Pride Cleaning Group is setting a new benchmark for cleaning services in Adelaide.
You can learn more about Pride Cleaning Group or book their services by visiting www.pridecleaninggroup.com.au