Neon Pineapple Tattoo: Bright Ink & Bold Moves in the Digital Age
Located on the vibrant stretch of Sturt Street in Adelaide, Neon Pineapple Tattoo is more than just a tattoo studio - it’s a creative sanctuary.
Founded in 2020 by local artist Thomas Green (aka Tom G Tattoo), the studio has quickly made a name for itself by offering custom tattoo artistry in a space that's as warm and welcoming as it is artistic. With a team of talented local artists and a focus on client experience, Neon Pineapple Tattoo has become a go-to spot for those seeking high-quality ink in a friendly, relaxed environment.
But like many small businesses, the studio faced fresh challenges as economic pressures tightened. “With the downturn in spending and clients in the current financial climate,” Thomas explains, “I started seeking out opportunities to improve our online and marketing presence to keep our heads above water - and help us grow into the future.”
That search led Thomas to the Digital Solutions Program through Adelaide Business Hub, a move that has helped Neon Pineapple Tattoo transform its digital strategy.
From Struggles to Strategy
As a relatively new studio run by emerging artists, Neon Pineapple’s biggest hurdle was cultivating and maintaining a strong online presence. “We knew we needed to be doing more online, but we weren’t sure what that looked like or how to go about it,” Thomas admits.
Enter Ninki Content Marketing, a mentor from the Digital Solutions Program. Through a series of workshops and one-on-one mentoring sessions, Thomas and his team gained clarity on their current strategies and learned actionable steps to boost their digital footprint.
Real Results That Speak Volumes
The impact was immediate and measurable. Since engaging with their digital mentor, Neon Pineapple Tattoo has seen:
+82.9% growth in Instagram followers
+83.3% increase in profile visits
+65% rise in external link taps
+85.7% boost in address taps
More importantly, the artists who took the marketing advice to heart have seen a steady increase in client bookings — proof that the online momentum is translating into real-world results.
Advice for Fellow Small Businesses
Thomas has simple but strong advice for other small business owners considering the Digital Solutions Program: “I would more than recommend engaging with the program. Take notes, implement what you’ve learned, and measure your results. You’ll see the benefits in a short amount of time.”
In a world where digital presence can make or break a brand, Neon Pineapple Tattoo is proving that with the right guidance and a little boldness, even the smallest studio can make a big splash online.
Follow their journey and check out their work:
Instagram: @neon.pineapple.tattoo
Website: www.neonpineappletattoo.au