Coorong Wild Seafood: A Legacy of Sustainable Fishing and Tourism
Located in South Australia’s breathtaking Coorong region, Coorong Wild Seafood has built a reputation for delivering premium-quality seafood while championing sustainable fishing practices.
For over 32 years, this family-owned business has supplied its prized Coorong Mullet to both metropolitan and regional markets, offering consumers a direct link to the freshest catch straight from the source.
At the helm of the business is Tracy Hill, supported by her husband Glen, their daughters Rachel and Roxanne, and son-in-law Ben. Together, they have expanded the business beyond just fishing and processing, now offering Coorong Wildside Tours—a unique tourism experience that immerses visitors in the rich history of the region, sustainable fishing practices, and the pristine environment of the Coorong. Through factory tours, tastings, seafood lunches, and boat adventures, guests gain a firsthand look at the dedication and passion behind every catch.
Embracing Digital Growth with Adelaide Business Hub
As a 2024 Premier’s Food Awards finalist, Coorong Wild Seafood recognised the need to enhance its digital presence to elevate its brand and expand its reach. By joining the Digital Solutions Program through Adelaide Business Hub, Tracy and her team aimed to develop expertise in content creation and refine their social media strategy.
One of the key takeaways from the program has been the importance of a user-friendly website—one that can be easily updated in-house without reliance on third-party management. While the implementation of these strategies is still in progress, the business is set to make significant strides once their daughter joins the team full-time in March.
Advice for Other Businesses
For businesses considering the Digital Solutions Program, Tracy advises having a clear vision of what they want to achieve. Instead of trying to tackle everything at once, she suggests focusing on two or three key areas to start. "Don’t try to eat the elephant in one sitting," she says—a reminder to take manageable steps toward digital success.
As Coorong Wild Seafood continues to grow, its blend of tradition, sustainability, and innovation ensures a bright future for both its seafood operations and its expanding tourism experiences.
To learn more about Coorong Wild Seafood and book your Wildside Tour, visit:
www.coorongwildseafood.com.au