Empowering Geothermal Energy: How CoilRig is Revolutionising Drilling Solutions
Founded in 2023 by industry veterans Soren Soe and Kate McRostie, CoilRig Pty Ltd is paving the way for sustainable energy solutions. Combining Soren’s global expertise in Coiled Tubing (CT) Drilling Systems and Kate’s extensive experience as a CPA and startup strategist, the company has one clear mission: to optimise the renewable energy transition and champion geothermal energy adoption through innovative drilling technology.
At its core, CoilRig offers advanced Coiled Tubing Drilling Rigs specifically designed for HVAC geothermal ground heat pump installations. These state-of-the-art rigs provide unparalleled cost, labour, and safety efficiencies compared to conventional drilling rigs. Developed with input from end-users, CoilRig’s technology emphasises enhanced safety, operational efficiency, and reduced environmental impact. This forward-thinking approach aligns perfectly with the growing global demand for sustainable energy practices.
“Our rigs represent a significant advancement in the geothermal drilling industry,” says Kate McRostie. “They’re a testament to how innovative engineering can meet the pressing demands of renewable energy markets.”
Leveraging Digital Solutions for Growth
While the engineering side of the business is transformative, CoilRig also recognised the need to bolster its digital presence. To achieve this, the team joined the Digital Solutions Program offered by Adelaide Business Hub.
“As co-founders, Soren and I juggle many competing priorities. Managing the daily demands of a startup while implementing a strategic marketing campaign proved challenging,” Kate explains.
The Digital Solutions Program, recommended by a trusted colleague, became the game-changer they needed. Kate shares how Kerryn, a mentor from the program, provided actionable insights and tools to enhance their digital marketing efforts.
“Kerryn’s advice was invaluable. She helped us focus on what’s important, from setting up a Google Business account to crafting a clear social media campaign template,” Kate notes. Additionally, the program included LinkedIn training and tips on increasing audience engagement, laying the groundwork for a robust three-month social media campaign set to launch in January 2025.
Key Takeaways for Business Owners
For businesses considering a similar path, Kate has some words of wisdom: “Take advantage of mentoring programs like this. Identify the areas where you need the most support or where your skills are lacking, and let experts guide you. It’s an investment that pays dividends.”
Looking Ahead
As CoilRig’s international brand awareness grows, thanks to its targeted campaigns and enhanced digital presence, the company remains steadfast in its mission to redefine geothermal energy drilling. By combining groundbreaking technology with strategic marketing, CoilRig is positioned to lead the charge in sustainable energy solutions.
Want to learn more about CoilRig and its innovative solutions? Connect with them at:
Website: www.coilrig.com.au
LinkedIn: CoilRig