Turn Your Social Media Analytics Into Customer Personas For Sharper Digital Marketing
To attend, you must be a South Australian, for-profit, small business owner with an ABN, employing 20 or less.
**This workshop is part of the Digital Solutions Program**
Have you ever tried to define your target markets and found it all too hard or too obscure?
This workshop will take you through some short, meaningful exercises that blend demographic insights from your social media accounts with reflections on current customers, to help you create personas of your ideal buyers. You'll learn how to rank these personals and apply the insights to your digital marketing. You will need to finish these tasks as homework, but you'll lay solid foundations in this session.
In this webinar you will:
- Extract audience insights from your main social media accounts
- Construct ideal customer persona(s)
- Gather inputs for themes and topics most likely to boost digital engagement
- Apply these insights to digital content marketing
Date: Tuesday 5th September 2023
Time: 10:00 am to 11:00 am
Cost: FREE
Location: Online via Zoom - link will be emailed prior to webinar