The Personal Brand Edge: how to stand out from competitors

To attend, you must be a South Australian, for-profit, small business owner with an ABN, employing 20 or less.

**This workshop is part of the Digital Solutions Program**

The Personal Brand Edge - How to stand out from competitors, elevate your business's digital presence and generate warm leads

This workshop offers participants actionable insights and hands-on experience in developing their personal brand for better digital visibility and lead generation.

We will look at the importance of focusing on your personal brand, how that can give you and your business the competitive advantage, along with strategies that you can implement right now to allow you to be perceived as the go-to expert in your industry and start generating new leads.

Areas covered:

  • The Personal Brand Foundations
  • Refining & reviewing your digital presence (and the need for consistent messaging across all platforms)
  • Digital Marketing and Communication Strategies that help position you as the go-to expert
  • How to turn the increased invisibility and traction into clients/customers
  • Tools, tips and tricks to help streamline the process

I’ll be covering things like what to post on socials, email marketing, securing PR for digital publications etc. so it will well and truly tick the box of ‘Social Media and Digital Marketing’.

Date: Thursday 11th April 2024

Time: 10:00 am to 12:00 pm (light refreshments included)

Cost: FREE

Location: City Charles Sturt, 72 Woodville Road, Woodville Res Room CC1 - Adjacent to Council Chamber