This workshop will reveal the key to successful search engine marketing through the following steps:
- Introduction to Organic Search
- Keyword Research
- Content Strategy
- Website pillar pages
- Sales Pathways and Landing pages
This workshop is for business owners with an existing website; attendees are not required to bring a laptop or other online device to the workshop.
Managing Director, Baker Marketing
Patrick offers a refreshing approach to solving the problems of medium to large-sized business, because his expertise is underpinned by hands-on “know how”, gleaned from running his family export company and personally investing in marketing and export activities.
With a down-to-earth and entertaining delivery style, he is able to tailor his cutting-edge thinking to provide “grass roots” insights for clients, drawn from his expansive marketing knowledge.
Patrick is an experienced marketer who has held senior marketing and sales management positions within large Australian and International companies including a U.S. Fortune 500 leader Merck and Australian- owned companies Faulding and Dairy Vale Foods.
Since establishing Baker Marketing in 1998, Patrick has worked closely with many medium to large-sized retailers and manufacturers, offering marketing and sales advice directly, and through his highly-skilled team of consultants.
Digital Marketing Consultant, Baker Marketing
Nikki brings skills and experience from a teaching background as well as a freelance digital marketing career.
She has a passion for digital marketing and loves to implement social media campaigns to heighten brand awareness for her clients.
She is well prepared to analyse and interpret market data and use this information to create targeted marketing strategies that suit your needs.
Nikki brings a diverse range of skills and knowledge to Baker Marketing through her background in content strategy and inbound marketing. She has had great success in planning and implementing content marketing strategies that ensure her clients gain more visibility in organic search results.
Nikki enjoys working with a range of business customers to attract the right customers, streamline their content management systems, and ensure a higher return on their marketing investment.
With a creative and innovative mind and an energetic and enthusiastic approach to marketing, Nikki holds a Bachelor of Arts degree in English literature and a Master of Education from the University of South Australia.