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Positioning your Tourism Business Through Social Media

Join tourism expert Jesse Desjardins and Hayden Zammit from Tourism Accelerator with an interactive Masterclass for South Australian Tourism Businesses.

Jesse is the creator of the Guest Experience Map and a leading advisor on creativity and innovation in travel. During his seven-year tenure as the Global Manager, Social & Content at Tourism Australia, Jesse and his team spoke to millions of consumers daily via Tourism Australia’s digital platforms, and created strategies that made Australia the leading destination on social media. Named as one of Skift's most-influential people in travel, Jesse has accumulated several industry accolades, including 3 Cannes Lions, and has collaborated with leading brands and innovators, including Tourism Tasmania, Accor, Facebook, GoPro, DJI and Buzzfeed. Jesse holds an MBA with a focus in Creative Leadership.

Throughout the interactive online masterclass, you will be guided through the Guest Experience Map, and how you can build relationships and communities through storytelling on social media.

Hayden Zammit from Tourism Accelerator will provide you with tools and opportunities to grow your business locally, including getting started with online booking systems, working collaboratively with other products and experiences in South Australia, and understanding how you can work with the South Australian Tourism Commision and leverage campaigns through the Australian Tourism Data Warehouse.

This is a hands-on program, fully funded by the Adelaide Business Hub, ASBAS Digital Solutions SA Program.

Due to the interactive nature of the online program, places are strictly limited.

Eligible businesses will be entitled to two hours of one on one support through the ASBAS Program