Here are five questions participants have asked in previous Adelaide Business Hub workshops.
- What drives more sales and profit, a Facebook post or an Instagram story?
- Will I get a better return on investment from a blog post or a newsletter blast?
- Should I advertise on Google, Facebook, or not at all?
- Are Instagram posts with multiple images more effective than single image posts?
- Will 15 minutes today be better spent on LinkedIn networking or video creation?
The answers to these questions are different for every single business, but without clear goals and an easy-to-understand analytics set up, it’s impossible to know what answers are right for you.
Amid the clutter of social media gurus offering one-size-fits-all solutions, Steve Davis and Michael Shanahan have distilled their 20-year marketing careers into one workshop so you can refresh your marketing in a framework that brings clarity and removes guesswork.
“This is the most important work I’ve ever produced,” says Steve Davis.
“Michael’s firm grounding in strategy and measurement coupled with my background in applied creativity honed through my interaction with more than 8,000 businesses, means we have been able to distil a smart approach to marketing.
“People know they need to embrace marketing but the discipline has a reputation of being a bit airy fairy or nebulous, especially in this era of noisy gurus who cleverly convince businesses that their secret way of using particular tools, like Instagram or YouTube, for example, will lead to instant riches.
“Instead, by starting with a clear framework based on data and best practice, we can help you build your marketing efforts with confidence in the knowledge you are only doing what works,” says Steve.
This workshop will guide you to set goals, understand what free analytics tools to put into place to measure your progress towards those goals, and then develop a structured outline for marketing content creation.
** The focus of the workshop is to equip you to confidently read and modify your analytics reporting and develop content to meet your goals, rather than get embroiled in learning how to do the technically-demanding, one-off setting up of the analysis tools. It is crucial the set up is done correctly, which is why it is recommended this work be completed by your existing IT person, another trusted supplier, or the Talked About Marketing team.
If you’re ready to draw a line in the sand and only do marketing that you know is working for your business, please enrol for this Smart Marketing workshop and prepare to move forward with new confidence!