Here are five questions participants have asked in previous Adelaide Business Hub workshops.
- What drives more sales and profit, a Facebook post or an Instagram story?
- Will I get a better return on investment from a blog post or a newsletter blast?
- Should I advertise on Google, Facebook, or not at all?
- Are Instagram posts with multiple images more effective than single image posts?
- Will 15 minutes today be better spent on LinkedIn networking or video creation?
The answers to these questions are different for every single business, but without clear goals and an easy-to-understand analytics set up, it’s impossible to know what answers are right for you.
Amid the clutter of social media gurus offering one-size-fits-all solutions, Steve Davis and Michael Shanahan have distilled their 20-year marketing careers into one workshop so you can refresh your marketing in a framework that brings clarity and removes guesswork.
“This is the most important work I’ve ever produced,” says Steve Davis.
“Michael’s firm grounding in strategy and measurement coupled with my background in applied creativity honed through my interaction with more than 8,000 businesses, means we have been able to distil a smart approach to marketing.
“People know they need to embrace marketing but the discipline has a reputation of being a bit airy fairy or nebulous, especially in this era of noisy gurus who cleverly convince businesses that their secret way of using particular tools, like Instagram or YouTube, for example, will lead to instant riches.
“Instead, by starting with a clear framework based on data and best practice, we can help you build your marketing efforts with confidence in the knowledge you are only doing what works,” says Steve.
This workshop will guide you to set goals, understand what free analytics tools to put into place to measure your progress towards those goals, and then develop a structured outline for marketing content creation.
** The focus of the workshop is to equip you to confidently read and modify your analytics reporting and develop content to meet your goals, rather than get embroiled in learning how to do the technically-demanding, one-off setting up of the analysis tools. It is crucial the set up is done correctly, which is why it is recommended this work be completed by your existing IT person, another trusted supplier, or the Talked About Marketing team.
If you’re ready to draw a line in the sand and only do marketing that you know is working for your business, please enrol for this Smart Marketing workshop and prepare to move forward with new confidence!
FAMI CPM Principal, Marketing Communication Consultant, Talked About Marketing
Steve Davis has lived his life by the Oscar Wilde principle, there is only one thing worse than being talked about and that’s NOT being talked about.
Throughout his 20 years as a marketing communication consultant and creative director, Steve has drawn on his background in radio, journalism, and theatre, to create content that gets his clients talked about.
But he doesn’t just advise his clients to produce content, he walks the talk.
He has delivered workshops to thousands of businesses, been a keynote speaker, and, in 2013 he started The Adelaide Show podcast which has built a loyal audience and been a finalist in the national podcast awards.
Steve believes all businesses are sitting on goldmines of potential content and his role is to help you unlock those valuable marketing.
Marketing Strategist, Talked About Marketing
Even though Michael has a background in the creative fields of theatre and animation, his work in marketing has been notable for its rigorous basis in strategic thinking and measurement.
Michael’s methodical approach makes sure that all marketing efforts are directed towards specific outcomes and can be measured. This thorough approach helped one organisation discover more than $1million in donations which had been submitted by users but lost in the website.
Marketing insights developed by Michael are drawn from 20 years working within private enterprise, not-for-profit organisations, and government departments. These have ranged from property development to Zoos SA, and Novita to Parks SA. His work has covered strategy developing, social media training, and content development, in tourism, mental health, investment, education, and recreation.
Michael’s key strength is knowing how to break down complex plans and concepts into simple, step-by-step tasks and, most importantly, putting measurement in place to monitor progress.