Information covered in the workshop includes:
- Understanding the link between your customer’s buying behaviour and what digital channels are most appropriate.
- The importance of local search engine visibility.
- Online reviews. How important are they?
- Websites. Do you need one?
- Facebook, Instagram, LinkedIn? One, two, or all of them?
- Digital Advertising. What might work for you.
Attendees do not need to bring a device to the session and the material covered does not assume any previous knowledge.
However, it might useful to bring a device so you can check out your own business and your competitors online as different topics are covered.