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Email Marketing for Business Recovery

EFFECTIVE EMAIL MARKETING FOR SALES AND PROFITS

This workshop will help you map out a plan that will make it easier to implement an effective Email Marketing Program to generate increased enquiries and sales to help drive your business recovery.

THIS WORKSHOP SETS YOU ON THE RIGHT PATH

During this crisis it has been identified in many markets that strategic and well-planned Email Marketing is a key marketing initiative that is recommended for small businesses in their journey towards Business Recovery and future growth.

Research around the world regularly highlights that Email Marketing (when done right) generates the highest level of Return on Investment (ROI) when compared to numerous other marketing activities.

The reason for this is simple. As you grow your database or list of customers, you are amortising your investment in your weekly, monthly or quarterly Email marketing program across more and more customers.

People often suggest that Email Marketing will not work for them because their own Inbox is already full of emails that they would rather not receive. However, what they are describing is what happens when Email Marketing is not planned or implemented correctly.

To be effective and profitable you need to take strategic and well-planned approach to Email Marketing.

This workshop will take you through the key steps to ensure the Email Marketing experience that your business provides is well-targeted and that your content adds value in some way to the lives of the people you reach.

This workshop will take you through key steps to ensure that Email Marketing is not difficult for you to get right. We will help you take a strategic and well-planned approach.

DEVELOP AN EFFECTIVE EMAIL MARKETING PROGRAM TO GENERATE SALES AND PROFITS

• Understand how to easily add ‘Value’ and a positive experience to the lives of the customers you reach

• Develop a 12-Month Content Marketing plan to make it easier to implement

• Learn how to fine tune your Email Subject Lines and integrate Call-to-action Messages to increase your rates of enquiry and sales

QUESTIONS TO CONSIDER

• Have I ever taken a strategic and well-planned approach to Email Marketing?

• Am I missing out on the marketing tool that consistently delivers the highest ROI?

This workshop will help you review the opportunity for Email Marketing for your business and help you develop an effective Strategy and Action Plan for implementation.

Use Email Marketing to generate sales and profits and speed up your Business Recovery!

Facilitator:

Patrick Baker

Managing Director, Baker Marketing

Patrick offers a refreshing approach to solving the problems of medium to large-sized business, because his expertise is underpinned by hands-on “know how”, gleaned from running his family export company and personally investing in marketing and export activities.

With a down-to-earth and entertaining delivery style, he is able to tailor his cutting-edge thinking to provide “grass roots” insights for clients, drawn from his expansive marketing knowledge.

Patrick is an experienced marketer who has held senior marketing and sales management positions within large Australian and International companies including a U.S. Fortune 500 leader Merck and Australian- owned companies Faulding and Dairy Vale Foods.

Since establishing Baker Marketing in 1998, Patrick has worked closely with many medium to large-sized retailers and manufacturers, offering marketing and sales advice directly, and through his highly-skilled team of consultants.