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Effective Ecommerce - How to prepare for selling online

In this era of Covid-19 isolation, more people are wanting to buy products and services online.
There are some important steps for entering the world of Ecommerce wisely.

In this workshop, experienced marketers, Steve Davis and Michael Shanahan, will help you take a structured approach for gearing up for online sales, covering:

• How to plan your online sales strategy

• How to choose between the various Ecommerce channels (your own website, Facebook, Shopify, etc)

• How to incorporate payment gateways (PayPal, Stripe, etc), shipping, returns, coupons, and reviews

• How to craft your site content to make marketing more likely to succeed

After two hours, you will leave with a helpful overview of how to approach Ecommerce.

And most likely you'll also leave with a list of questions which the presenters will be able to address in your one-on-one follow up sessions (for eligible businesses).

By covering these important fundamentals for preparing to "sell" online, you'll be in a good position for practicing effective Ecommerce.

This workshop is for business owners with an existing website; attendees are not required to have a laptop or other online device for this workshop.

Facilitators:

Steve Davis

FAMI CPM Principal, Marketing Communication Consultant, Talked About Marketing

Steve Davis has lived his life by the Oscar Wilde principle, there is only one thing worse than being talked about and that’s NOT being talked about.

Throughout his 20 years as a marketing communication consultant and creative director, Steve has drawn on his background in radio, journalism, and theatre, to create content that gets his clients talked about.

But he doesn’t just advise his clients to produce content, he walks the talk.

He has delivered workshops to thousands of businesses, been a keynote speaker, and, in 2013 he started The Adelaide Show podcast which has built a loyal audience and been a finalist in the national podcast awards.

Steve believes all businesses are sitting on goldmines of potential content and his role is to help you unlock those valuable marketing.

Michael Shanahan

Marketing Strategist, Talked About Marketing

Even though Michael has a background in the creative fields of theatre and animation, his work in marketing has been notable for its rigorous basis in strategic thinking and measurement.

Michael’s methodical approach makes sure that all marketing efforts are directed towards specific outcomes and can be measured. This thorough approach helped one organisation discover more than $1million in donations which had been submitted by users but lost in the website.

Marketing insights developed by Michael are drawn from 20 years working within private enterprise, not-for-profit organisations, and government departments. These have ranged from property development to Zoos SA, and Novita to Parks SA. His work has covered strategy developing, social media training, and content development, in tourism, mental health, investment, education, and recreation.

Michael’s key strength is knowing how to break down complex plans and concepts into simple, step-by-step tasks and, most importantly, putting measurement in place to monitor progress.