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Digital Marketing for Tourism Businesses

Do you want to leverage the growing tourism industry in South Australia but don’t know where to start?

Tourism is a growing industry for South Australia and it is important that your tourism product is refined so that you can use digital marketing to help you find visitors looking for your experience.

The workshop will cover the following:

  • Understanding the Australian Tourism Data Warehouse
  • Using social media advertising to help you be found
  • Understanding online booking systems - including products and experiences that are commissionable
  • Creating a campaign strategy
  • Website transformation tips
  • Google Listings, Analytics tracking and reporting
  • How customer reviews fit within a digital marketing strategy

This workshop is for any business owner looking to reach tourists to experience their accommodation, tour, café, attraction or retail shop.

Facilitator:

Hayden Zammit

Director, Tourism Accelerator

Hayden brings an energetic approach to tourism and digital marketing for small to medium-sized business with more than 10 year’s experience in the industry.

He provides hands-on support for businesses and his background working within the tourism industry across South Australia has achieved great results including Adelaide and Monarto Zoo increasing their admission sales by 160% within a 12-month period.

Hayden is a dynamic marketer and provides practical insights, and recommendations to achieve greater success online. He has provided a number of mentoring sessions for small businesses and his experience across regional South Australia will allow you to hit the ground running with practical support that can be adapted to your business.

Hayden brings an energetic approach to tourism and digital marketing for small to medium-sized business with more than 10 year’s experience in the industry.

He provides hands-on support for businesses and his background working within the tourism industry across South Australia has achieved great results including Adelaide and Monarto Zoo increasing their admission sales by 160% within a 12-month period.