Tourism is a growing industry for South Australia and it is important that your tourism product is refined so that you can use digital marketing to help you find visitors looking for your experience.
The workshop will cover the following:
- Understanding the Australian Tourism Data Warehouse
- Using social media advertising to help you be found
- Understanding online booking systems - including products and experiences that are commissionable
- Creating a campaign strategy
- Website transformation tips
- Google Listings, Analytics tracking and reporting
- How customer reviews fit within a digital marketing strategy
This workshop is for any business owner looking to reach tourists to experience their accommodation, tour, café, attraction or retail shop.