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Develop your Defence Industry Quad Chart 

Learn how the defence industry works and how to develop a digital marketing document used in the defence industry – the Quad Chart.

Would you like to gain a better understanding of the defence industry landscape?
Would you like to improve your odds of winning a portion of the Federal Government’s investment into Defence procurement over the next decade?

Learn how the defence industry works and how to develop a digital marketing document used in the defence industry – the Quad Chart.

The Quad Chart is used throughout the industry to help professional buyers quickly work out exactly who your business is, what your business does, what sets it apart, and more.

You’re encouraged to bring your laptop along
(MS Power Point required), so that you can walk away from this session
with Quad Chart in hand.

Key takeaways:

  • Why the defence industry presents a huge opportunity for your business
  • Whether the defence industry is the right industry for your business to pursue
  • How the defence industry eco-system operates
  • How to position yourself for defence industry opportunities
  • How to develop the key defence industry marketing document – the Quad Chart
  • Next steps you can take if you’re interested in getting into the defence industry

Facilitators:

Audra McCarthy

Chief Executive Officer, Defence Teaming Centre

Audra is the Chief Executive Officer of the Defence Teaming Centre (DTC). In 2008 Audra joined the Defence Materiel Organisation (DMO) where she led the implementation of a continuous improvement framework to support the Strategic Reform Program for the P3 Sustainment Program. In 2012 Audra transferred to the Department of Industry, Innovation and Science as a Business Adviser for the Defence Industry Innovation Centre, now known as the Centre for Defence Industry Capability (CDIC). For five years Audra worked with small to medium sized businesses across Australia providing financial and business improvement advice. She delivered the Supplier Continuous Improvement Program (SCIP) using the SC21 tools and facilitated many supply chain relationship improvement programs. In 2017 Audra left the CDIC to join Lockheed Martin Australia as the AIC Manager for the Future Submarine Combat System Integrator Program. Citing AIC policy as a game changer for Australian industry Audra is keen to work closely with Australian industry to help organisations better positions themselves to take advantage of the opportunities which are likely to emerge as Australia embarks upon its journey to establish sovereign industrial capabilities.

Vivien Massie

Executive Director Industry Engagement, Defence Teaming Centre

Vivien is the Executive Director Industry Engagement at the Defence Teaming Centre. Vivien works with DTC members and the wider Defence Industry to connect them to opportunities and develop their knowledge when working in Defence Industry. Vivien has extensive experience working in the sporting and university sectors in customer facing roles. She has demonstrated experience managing major sporting events and implementing business systems and processes to support membership service functions. Vivien recently completed a Master of Business Administration (MBA), enabling her to understand the business needs of members and recommend and advise DTC services accordingly.