While many SA businesses have made their first steps into China by attending trade shows, there is an opportunity to accelerate growth through developing a unique brand value proposition and an integrated digital strategy specially designed for China. It is very important for an SME to understand the basics such as Chinese digital landscape, social media engagement, and website content adaptation. This workshop will provide a step-by-step guide for the participants to become digital ready for China.
Workshop learning outcomes
- How to adapt your brand story and product claims for China
- How to create a differentiated value proposition
- How to ensure your content is not lost in translation
- How to ‘glam up’ your text-based content
- How to develop video-based content
Attendees are not required to bring any devices to the workshop.
Managing Director, Chinese Language and Cultural Advice
Born and raised in China, Jing came to Australia in 2002 after completing his undergraduate degree in Europe. He is an expert in management consulting, cultural competency training, digital solutions and branding strategy development.
Jing has worked with many iconic Australian brands, educational institutions, and government agencies to improve their business and cultural intelligence skills needed to build partnerships and expand into Asia’s largest market.