It is very important for an SME to understand the basics such as Chinese digital landscape, social media engagement, and website content adaptation. This workshop will provide a step-by-step guide for the participants to become digital ready for China.
Workshop learning outcomes
- Where should you start? How much should you spend?
- Cultural considerations when developing your digital plan
- B2B (business to business) and B2C (business to consumer) digital marketing
- How to make your website digitally visible and accessible in China
- How to create and populate your Chinese social media account
Workshop attendees are required to bring a mobile device or a laptop with internet access to the workshop.